The home appliance glass industry is a sub-industry of the glass industry. With the application of glass in home appliances and the entry of various home appliances into millions of households, it has gradually grown and developed. The industry has experienced a development process from scratch, from small to large. The product category of glass has also developed from a single tempered glass and coated glass to a variety of structural products.
The profit level of the home appliance glass industry is greatly affected by the upstream and downstream industries. The following uses glass door as an example to explain. The main cost component of glass door is glass, which accounts for more than 30% of its total cost. China is the world's largest glass producer, with a wide variety of ordinary glass products. It has expanded from ordinary thickness to ultra-thin, ultra-thick and new varieties such as on-line coating, self-cleaning, and ultra-white, with sufficient supply.
Although departments at all levels of the country are actively guiding the flat glass industry to eliminate backward production capacity and control overall output, the domestic flat glass industry is still in an overcapacity stage. In recent years, due to the fierce competition of structural overcapacity in the glass industry, prices have generally maintained a downward trend, which will have a positive impact on the profit level of the home appliance glass industry.
The home appliance glass industry is in the deep processing link of the glass industry chain. Its core technology is focused on the glass deep processing link and the overall manufacturing process of the glass door. Among them, the glass door is usually a customized product, and its technical level is mainly reflected in the overall product design and manufacturing. And integration, in the application process of the end product is mainly reflected in various performance indicators such as heat insulation, thermal insulation, emissivity.
At present, the home appliance glass industry has relatively mature technologies in glass deep processing and door body manufacturing. Its production requires specific processes and technologies. New entrants to the industry must have a certain level of technology and corresponding technical personnel. The manufacturing process of high-end and new-type glass door products is relatively complicated. From production to management to research and development, relevant staff are required to have a high level of technology. Therefore, the glass deep-processing industry, especially the new and high-end products, has high technology and technology. Talent barriers.
At the same time, as the freezer, wine cooler and refrigerator supporting the glass door body are exported overseas and participate in competition with foreign products, the relevant indicators of the glass door body are further in line with international standards, and the production level and product quality of the entire domestic industry are continuously increasing. improve.
Moreover, the market demand of the home appliance glass industry is also greatly affected by the downstream home appliance industry. The application field of home appliance glass products has expanded, the replacement cycle of home appliances has gradually shortened, and the release of consumption potential of Chinese residents has led to the growth of consumption such as wine coolers and high-end refrigerators. Favorable conditions.
On the other hand, the export data of home appliances is improving, which brings good news to the home appliance glass industry. In the past, due to the successive outbreaks of the global financial crisis and the European debt crisis, the export situation of China's home appliances was very severe. Facing the sluggish international market situation, the country has continuously issued trade facilitation policies, coupled with the stable price of raw materials, as well as the fierce competition in the international market and the rule of the fittest have encouraged companies to pay attention to the role of the brand and change the way of operating. Exports have gradually resumed steady development.
At the same time as the development prospects of home appliance glass are promising, there are also several adverse factors that cannot be ignored:
1. Regional supply is difficult.
In terms of the sales market, the sales of home appliance glass companies are usually concentrated in certain regions, and there are large regional differences, which makes it more difficult for long-distance off-site supply; coupled with the higher supply speed requirements of well-known downstream manufacturers and Zero inventory management mode, which requires home appliances and glass companies to configure warehouses for customers with large demand in the local area and conduct off-site inventory management in order to quickly respond to customer production needs.
2. The shortage of funds has become a bottleneck for the development of the industry.
Home appliance glass manufacturing companies usually face a certain pressure of capital shortage. On the one hand, the procurement of raw materials and product production processes need to occupy a large amount of working capital. Enterprises in the industry generally purchase in advance and properly stock up according to customer requirements, occupying a large amount of funds; another On the other hand, downstream customers are large-scale home appliance companies, which have a longer account period with suppliers or adopt bill settlement methods. Home appliance glass companies also need a certain period of time from the delivery of the product to the final receipt of the customer's payment. The accounting period has caused financial pressure on enterprises in the home appliance glass industry. In addition, with the development of the market, advantageous companies often need to invest more funds in the research and development and trial production of new products. The shortage of funds has become a bottleneck for the development of the industry.
3. The industry is facing structural problems, and low-end R & D investment is low.
Although there are a large number of manufacturers in the home appliance glass industry, most manufacturers have a single product structure. The products are mainly low-end and few companies have the ability to develop and produce high-end glass doors. It is difficult to form a strong brand effect. Under the background of fierce competition from home appliance manufacturers, continuous strengthening of R & D investment, and development of new products, as an important upstream industry, home appliance glass companies need to continue to follow up.